Wednesday, October 10, 2007

Happy Help a Grad Student Day!

For entrepreneurship I am working in a team that is developing a business plan to open small health clubs inside airport terminals. We want the clubs to be inside security and open to the public. They would have locker rooms and showers, some cardio-type equipment, and bottled health drinks and prepackaged food. We originally envisioned a full juice bar, but space constraints may make that very difficult, and it’s a completely different kind of business that we aren’t sure we want to tackle in one semester. We’ll sit on that idea for later.

You ask, “How can I help?” I’m SO glad you asked! You can go to our short and simple online survey and take it. Market research is essential to our success, both in having a good business plan, and in convincing our professor that we have a good business plan. So go take it! Tell all your friends to take it! (Just don’t take it more than once. That will skew our results.)

Thank you, and have a good day.

UPDATE: I got reports that there were problems with the survey. It's fixed now. Thanks for the reports. You can go back and take the survey now.

1 comment:

Becca said...

Thanks for your help, folks. We gave our feasibility analysis presentation this week with the unfortunate conclusion that the venture is not feasible in its present form. During the Q/A time, one of the venture capitalists on our judging panel told us as a VC, he'd give the venture a thumbs down (agreeing with our assessment), but as a prof he'd give us an A for the well-researched answer.

Thanks for your help with that, guys. We'll go back to the drawing board. We're thinking we want to reuse some of our research--it indicates that airport terminals are fertile ground for business. But we need to find another way to get travelers' moneys. Any brilliant ideas?